Collect shows, not risks
At first glance, we may come from different worlds, one rooted in creativity and connection, the other in healthcare and innovation, but we share a common purpose: to care deeply about the future of our people.
“We Care A Lot About Your Tomorrow,” is a campaign that goes beyond music. As it empowers The People of Tomorrow to enjoy life fully today, while making choices that protect their wellbeing for the days to come.Together we’re creating space for joy, while also encouraging mindful choices that support long-term wellbeing. Together, we’re inviting you to be part of something bigger where personal freedom meets shared responsibility.
A new way to experience festivals and life. Together.
This isn’t just about one weekend of celebration. It’s about creating a culture of care that lasts long after the music fades. Music brings people closer together. The sense of belonging is great. During the entire time of the festival, a temporary, strong and unique community is being formed.
Our vision comes to life through three pillars designed to support you, your community, and the days ahead: Self-Care, Collective Care, and Prevention. We turn festivalgoers into Ambassadors of Health.


Selfcare
We raise awareness and inform. About alcohol and drugs, sexuality, mental well-being, and health. The legislation is being respected at the festivals. We expect responsible behavior from festivalgoers. Say no to drugs, yes to safe sex, drink enough water, opt for public transport, apply sunscreen. If things go wrong, our employees and emergency services will be there to help you. At any time.
We encourage you to listen to your body and mind, whether that means staying hydrated, taking breaks, or recognizing what you need to feel your best. Self-care is the first step toward a better tomorrow.
Collective care
Festivals thrive when we look out for one another. From checking in on friends to creating safe, inclusive spaces, collective care means everyone belongs and everyone matters.
‘We Care A Lot’ is a story we write together, a story of shared responsibility. Take care of yourself and your friends. Aim to be the best version of yourself.
We want to be a safe place where everybody feels welcome and comfortable. A place where no one is subjected to discrimination, criticism or intimidation. Everyone should be able to be themselves. Everyone is welcome at our festivals, regardless of gender, orientation, culture, religion, ethnicity or disability.


Prevention
We’re raising awareness about preventive health choices from sexual wellbeing to mental health to physical safety. Small steps today can make a big difference for the future.
HPV is one of the most common sexually transmitted infections in the world as more than 30.000 cancer cases per year in Brazil are related to HPV. The good news? HPV-related cancers are preventable. Getting vaccinated early offers powerful protection and is a simple way to take control of your health today so you can keep living freely, confidently, and safely tomorrow. The best experiences in life start with taking care of yourself. HPV vaccination is one of those steps.
A tomorrow free of HPV is a Tomorrow full of possibilities. Prevention is not taboo, it’s freedom. Choose to live all your Tomorrows without cancer.
